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Wake Up to Perfection:
The Time-Saving Benefits of Permanent Makeup
Everyone wants to look flawless at any moment, but we can all agree that most of us don't feel like a sleeping beauty 24/7. We purchase countless makeup products, spending hundreds of dollars a year and, moreover, wasting our precious time each morning getting ready for the day. And how frustrating is it when you make one wrong move with the eyeliner, and all your effort goes to waste? So, do we just put up with it, or is there another solution?

Let me introduce you to permanent makeup. In this article, we'll focus on the advantages of this beauty procedure and the aspects you want to consider before booking an appointment.

What is Permanent Makeup?

Permanent makeup (also called a cosmetic tattoo or micropigmentation) is a cosmetic procedure used to improve or replace lost coloring on the skin. It is performed with the use of a needle that applies pigment beneath the upper layer of the skin to enhance the natural color or add a desired pigment to skin areas of choice.

A cosmetic tattoo can mimic eyeliner and lipstick, or it can darken and create the look of thicker eyebrows. It can camouflage scars and help with the look of an uneven hairline.

The Benefits of Permanent Makeup

Microblading is an easy way to achieve an effortless makeup look that doesn't require time-consuming daily commitments. But what else does it have to offer?


According to research, Americans spend between $244 and $313 on cosmetics every month. Instead of shopping at beauty stores couple times a month, why not save money and have a long-lasting effect? For most people, their cosmetic tattoos will last between 1-3 years, requiring only infrequent maintenance.


Whether you are a stay-at-home mom, nurse, student, or sales agent, no matter what career field or life stage you are in, we can all agree that sometimes time seems to fly by. Everyone has days when they don't even get to eat breakfast; what can even be said about spending 30 - 60 min on makeup? Permanent makeup gives you the freedom and time to prioritize what is truly necessary for you.

Boosts Confidence

Is there a visible scar or pigmentation that makes you feel self-conscious or hair loss due to health issues? Your permanent makeup artist can help find the right solution for your specific needs to help you feel your best again. Restorative tattoo procedures include areola restoration, scar camouflage, stretch mark camouflage, cleft palate lip restoration, under-eye camouflage, and more.

Defines Your Best Features

Modern permanent makeup is not that same old cosmetic tattoo that looks awkward and unrealistic. With new techniques, you are now able to achieve a natural look, even if it is simply to define certain features. Accentuate your lips by improving the lip size, definition, and color. Get the perfect shaded eyeliner to create the appearance of fuller lashes and uplifted eyes. Or create a very natural "lightly shaped with pencil" eyebrow look with Powder Brows technique.

Creates a Unique Look

Nowadays, there is also a rise in the popularity of Faux Freckles, which is a semi-permanent tattoo that mimics the look of natural freckles. If you have been dreaming of the innocent young look that freckles create, then this may be just the one for you.

Who Can Benefit from Permanent Makeup?
Surely, anyone can opt for permanent makeup as a convenient replacement for regular beauty care products. Whether you want to shorten your morning routine or you absolutely hate the flaking and smudges from even waterproof products.

Let's also see in what cases it can be especially helpful for:

  • people with allergies to regular makeup
  • people with physical limitations (cataracts, arthritis, multiple sclerosis, Parkinson's disease or those who have suffered from a stroke)
  • people with medical or skin conditions (cleft lip, vitiligo, skin discoloration)
  • people who want to camouflage surgery scars, skin burns, stretch marks, and more
  • those who wear contact lenses
  • people undergoing hair loss or have light-colored or sparse eyebrows and eyelashes
  • those who work in environments where makeup may not be the most comfortable option
  • active people, especially athletes who want to look their best even after a strenuous exercise
The Importance of Choosing a Qualified Technician
So, let's say, now you know whether permanent makeup is the right fit for you, but that word "permanent" still makes you second guess your decision. That's why you never trust just anyone to do this dainty work without making sure it will look flawless.

What to Consider When Looking For a PMU Artist?

  1. Professional qualifications and sanitary equipment. Just like during any tattoo, the needle pierces the top layer of your skin, which exposes you to various infections. So don't neglect safety for an appealing price tag.
  2. Their previous work. This is highly important. See PMU artists like other artists, each with their own techniques, skills, and styles. If the previous work doesn't make you fall in love with the outcome, then there is not much hope you will like how it looks on you.
  3. Stick with one artist. Make sure you are able to get the full process finished with the same artist (it mostly takes two sessions). If the previous tattoo done by another artist is too dark, large, or discolored, tattoo removal may be recommended by another studio before booking an appointment for a new cosmetic tattoo. This can be done to ensure you achieve the best results.
Also, we should keep in mind that permanent makeup is a form of tattooing and has to be approached with thoughtfulness from the client's side as well. "Beauty trends also change with time. Full lips and thick eyebrows are flooding social media these days, but this may not be the case five or 10 years from now," says Dr. Khetarpal from Mara PMU. "Always start with a minimalistic approach to look natural — because less is more."

Effortless Beauty is One Click Away
We hope this article helped you find out more about permanent makeup and feel confident in deciding if this is the right fit for you. Now you know the secret trick to make your daily routine easier and feel your best at any moment.

Here at Mara PMU, we are dedicated to helping our clients have the best experience possible from the time they first hear about permanent makeup to the moment they leave with flawless results. Learn more about the services we offer, or book your appointment today at our permanent makeup studio in Charlotte, NC!